Toyota

A Toyota SUV is like an all-access pass to the great nature.

Toyota wanted to sell more SUVs and consumers wanted the great outdoors. So we framed Toyota SUVs as a “pass” to your outdoor dreams. A dream where fish jump into your arms from a river and campfires start at the snap of your fingers. 

The spot was supported with a few GIFs/videos for our social channels.

The professional logo carver did a great job. Just kidding, it was photoshop.

If you were wondering what it was like directing a raccoon and an oiled fish catch, you can see it all in this behind the scenes video.