Riesen

Buying Father’s Day gifts is hard, being the dad who pretends to like them is harder.

So we gave dads what they really wanted. RIESEN. We created an online store where people could get all the typical Father’s Day gifts like mugs, ties and picture frames, but with a twist - everything was made of RIESEN. And since we wanted dads to be happy, we gave the gifts away for free.

We supported the campaign with a central video, sponsored stories and flat posts.

These assets drove to a webpage where shoppers could order their free Father’s Day Gift.

Of course, we did say “some assembly required,”

so it arrived as a bag of RIESEN with an instruction manual. Still a very RIESENable Father’s Day gift.