OVERVIEW
We created an online store for Father’s Day gifts, but with a bit of a twist. Every gift, from our ties to our mugs, were made entirely out of Riesen. Not only that, but assembly was required, or not.
IDEA
Buying Father’s Day gifts can be hard, so Riesen made it easier. But pretending to like the bespoke DIY gifts that your kids got you for Father’s Day? Now that’s hard.
ONLINE VIDEO
SOCIAL
We supported the campaign with a central video, sponsored stories, and static posts. All assets drove our audience to a landing page where shoppers could order their FREE Father’s Day gift, courtesy of Riesen.
