OVERVIEW
IDEA
Toyota’s TRD Pro lineup is made for snowy mountain adventures, and so is Olympic gold medalist skier Jonny Moseley. Where’s the perfect place for the two forces of nature to come together? Palisades Tahoe Ski Resort.
BROADCAST
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BROADCAST
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SOCIAL
To keep the campaign going on social media we used Jonny to create lighthearted, snackable content that we pushed out all season long. Totally cream cheesy.