Will Hammack Creative

OVERVIEW

Jameson Irish Whiskey is all about bringing people together. But we found something troubling. Roommates around the world simply could not help themselves from drinking their roommate’s unattended Jameson. This thirsty thievery had to be stopped.

IDEA

With April Fools’ just around the corner, we thought it’d be fun to inject some good-natured fear into these sip-stealers. And so, Jameson Catchmates was born.

TEASER

To tease our new product, we asked victims of this heinous crime to call out their sip-stealing friends.

unveiling JAMESON CATCHMATES TO THE WORLD

ONLINE VIDEO

WE COVERED THE INTERNET IN GREEN GLITTER

Roommates around the world were officially put on notice. Our UGC-style posts showed the new product in action. Yes, there’s still green glitter all over the agency. It’s called “commitment.”

THE REVEAL

On April 2, we revealed this was all an April Fools’ prank. Though we did send out some fabulously glittery T-shirts to ease the pain just a little.

ONLINE VIDEO