OVERVIEW
IDEA
To promote Toyota’s partnership with the San Francisco 49ers, we got their quarterback, Brock Purdy, to give us a glimpse of his inner monologue.
BROADCAST
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BROADCAST
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CREDS
Creative Director
ACD/Art
ACD/Writer
Senior Art Director
Dallas Baker
Will Hammack
Deepak George
Zach Morrison
Senior Copywriter
Senior Art Director
Copywriter
Jenice Tupolo
Nhien Nguyen
Mark Moran
SOCIAL
We continued with the theme of getting inside Brock Purdy’s head by featuring him in short-form videos. We pulled back the curtain and got him answering questions, giving opinions, and even hamming it up with legendary San Francisco 49ers quarterback Steve Young(!).